Brand Story
Build a life full of joy from the beginning.
At UNiPLAY, we create soft building blocks that engage all five senses, offering children a colorful, safe, and fun learning experience. Our blocks are durable, easy to clean, and perfect for play anytime, anywhere.
Through play, kids develop creativity, imagination, and teamwork. Our toys blend fun with education, supporting growth in a safe environment. Made with soft, antibacterial materials, they give parents peace of mind.
We’re committed to innovation—redefining toys to meet the needs of the next generation. With care and passion, we continue to share love, joy, and the beauty of life with the world.
Color, the UNiPLAY Way
We begin with the three pure primary hues—red, yellow, and blue—so little builders can explore one shade at a time. As they mix and match, the full spectrum appears naturally, turning every play session into a vivid lesson in color science.
Each soft block is precision-molded to child-friendly dimensions, light enough for toddlers to grasp yet sturdy enough for towering creations. The result? Effortless stacking, safer play, and limitless imagination.
Built for Small Hands
Certifications and Patents
UNiPLAY soft blocks hold multiple international patents.
We use Japanese food-grade antibacterial agents and meet ISO 22196 standards (tested against Staphylococcus aureus and Escherichia coli).
Our unique soft materials and ideal sizing make them safe and enjoyable for children of all ages.
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